Entrepreneurship: 3 myths

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July 15, 2013 by Parthajeet

website_lifeline2There are lots of ups and downs in business.

Have you seen a lifeline up close? Its got ups and downs. Zoom out and see from afar…you will see a straight line. Change your perspective.

The markets will improve over the next two quarters.

You hear this often, every now and then…and it rarely does. Such generic statements often make no sense to your specific industry. Plan for the worst and hope for the best.

A slowdown is the worst time to start something new

Its actually the best time, as the cost of setting up something new is at the lowest. Plus you have more time to strategise an actionable plan; during a boom you just flow with the tide, even without a stretegy.

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